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Big Cloud Analytics' Chief Scientific Officer, Dr. V. Kumar Ph.D. (VK) releases his new book ''Profitable Customer Engagement'' with Sage Publishing.

Profitable Customer Engagement is a significant advancement in customer engagement and is destine to become THE practical handbook for marketers on driving business value through greater engagement of customers. This latest work by VK expands the science of Customer Lifetime Value and effectively addresses engagement of Customers in Social Media Influence, their Referral Value and capturing the value of Customer Knowledge in product development efforts.

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